lena oberdorf x ilkay gündogan campaign

deichmann · 2024

production · tvc · social · pos

for the „colour your way“ campaign by adidas and deichmann, we supported the production of a cross-channel communication campaign for tv, social media and pos.

the aim was to stage the current collection in an attention-grabbing way and to ensure a consistent brand presence across different media. within the trxbe production, we coordinated the organisational and operational workflows and accompanied the realisation of the campaign content from planning through to the shoot located in the impressive setting of hyperbowl seamless 270° LED stage.

together with a great team, this high-quality virtual production campaign motifs emerged, used both for classic advertising formats and for digital channels. in collaboration with trxbe.

credits

creation & agency: trxbe

director: kevin ferstl

producer: kati feist

dp: maher maleh

1st ac: esther tan

2nd ac: pablo gotzes

ad: christian schelb

dit: vincent zettel

gaffer: jürgen bosse

best boy: nico schwendner

grip: clemens bachmann

photographer: lukas mengeler

digi: quentin krüger

some videographer & edit: luis jantsch

bts photographer: carlo feist

set design: chris craven

stylist: charlotte roser

hair & make up: hanna hamata

testimonials: lena oberdorf, ilkay gündogan

location: hyperbowl munich penzing studios