douglas wiesn gaudi

Douglas · 2023

event · production

Brand Activation during Oktoberfest 2023 in Munich – featuring Special Guest Elsa Hosk

For DOUGLAS, we created and delivered a fully integrated brand activation during Oktoberfest 2023 in Munich.

From the initial concept and creative direction to the complete planning, production and on-site execution, we managed the event from start to finish. Every element was carefully curated to create an authentic yet elevated “Wiesn Gaudi” experience, seamlessly combining the spirit of Oktoberfest with the distinctive world of DOUGLAS.

A key highlight was the presence of special guest Elsa Hosk, adding an international touch to the event and creating memorable moments and engaging content for the brand and its community. in collaboration with born this way relations.

credits

project lead: melissa meier

producer: kati feist

project management: suli karras

creative: lisa schürg

styling partner: cocovero

location: herr`schafts`zeiten - das paulaner im tal